SMS Marketing is extremely flexible, which allows you to connect with current customers and also attract new ones in different ways. While different text marketing services companies have different strengths and weaknesses, there are some features that you should expect from all of the services you look at and benefits
Every marketer are in the verge to expand their market and try every possible way to expand their market however most of them underestimate the power of SMS Marketing therefore it has less competition.SMS marketing services, despite its effectiveness, remains largely underused. Research shows that only 30% of brands leverage SMS to communicate with their customers.
You can send thousands of SMS messages to your customers in one click.You can reach out to millions in minutes especially if you are planning for a business SMS.
On a global scale, more people own a mobile device than they are connected to the Internet. SMS can help you reach customers without Internet access. So there is a wider reach of audience through SMS Marketing.
As I’ve just mentioned, return on investment is one of the most important metrics to measure, to determine the effectiveness of your marketing efforts. In the end, it all comes down to the bottom line.When done right, SMS marketing has a generous ROI. The message is very timely and also that the offer inside the message is highly relevant to subject audience.
Recent research reported that spam messages account for 57% of all email traffic worldwide. You can imagine that spam filters are working even harder to ensure that email users receive safe, solicited content.While mobile providers also process text messages for spam, if your text doesn’t look spammy it is much more likely to make it to the inbox.This makes SMS a more reliable channel to communicate with customers and SMS solution.
Here are a few tips to ensure that your SMS will cover every demographics
It’s important that your campaigns are integrated and that the different promotions methods are well coordinated. One of the best things about SMS marketing is that it is great as an independent channel but also plays well with other channels. Sometimes a traditional way are not always the most effective channels to reach customers on time. You can integrate with all your channels through SMS to ensure that your message will reach customers who haven’t read your email and let them know about your latest and existing offers. A follow-up SMS message encourages customers to check the latest email offer you sent and it can help increase email open rates by 20%–30%.
As we can see, SMS marketing has a very strong potential when execute with careful planning and plotting in place. So to make the most of SMS marketing, it’s essential to ensure that your SMS marketing strategy are aligned with your overall marketing strategy and initiatives.
SMS is one of the most effective and useful marketing channel for businesses. Mobiles phone have become one of the biggest platforms for marketing