Benefit of SMS Marketing

SMS Marketing is extremely flexible, which allows you to connect with current customers and also attract new ones in different ways. While different text marketing services companies have different strengths and weaknesses, there are some features that you should expect from all of the services you look at and benefits

Less competition

Every marketer are in the verge to expand their market and try every possible way to expand their market however most of them underestimate the power of SMS Marketing therefore it has less competition.SMS marketing services, despite its effectiveness, remains largely underused. Research shows that only 30% of brands leverage SMS to communicate with their customers.

Bulk SMS

You can send thousands of SMS messages to your customers in one click.You can reach out to millions in minutes especially if you are planning for a business SMS.

Wider Audience

On a global scale, more people own a mobile device than they are connected to the Internet. SMS can help you reach customers without Internet access. So there is a wider reach of audience through SMS Marketing.

High ROI

As I’ve just mentioned, return on investment is one of the most important metrics to measure, to determine the effectiveness of your marketing efforts. In the end, it all comes down to the bottom line.When done right, SMS marketing has a generous ROI. The message is very timely and also that the offer inside the message is highly relevant to subject audience.

SMS is More Reliable

Recent research reported that spam messages account for 57% of all email traffic worldwide. You can imagine that spam filters are working even harder to ensure that email users receive safe, solicited content.While mobile providers also process text messages for spam, if your text doesn’t look spammy it is much more likely to make it to the inbox.This makes SMS a more reliable channel to communicate with customers and SMS solution.

TIPS

SMS tips

Here are a few tips to ensure that your SMS will cover every demographics

Do not use alphanumeric sender IDs as many network operators all around the world can filter them out easily.
Many operators scan the coming traffic and search for keywords which specify spam so it’s best to avoid sensitive words.
Don’t overuse capital letters and exclamation marks.
Operators also attempt to block repeated messages so try to randomize your content.

Integrate with other channels

It’s important that your campaigns are integrated and that the different promotions methods are well coordinated. One of the best things about SMS marketing is that it is great as an independent channel but also plays well with other channels. Sometimes a traditional way are not always the most effective channels to reach customers on time. You can integrate with all your channels through SMS to ensure that your message will reach customers who haven’t read your email and let them know about your latest and existing offers. A follow-up SMS message encourages customers to check the latest email offer you sent and it can help increase email open rates by 20%–30%.

As we can see, SMS marketing has a very strong potential when execute with careful planning and plotting in place. So to make the most of SMS marketing, it’s essential to ensure that your SMS marketing strategy are aligned with your overall marketing strategy and initiatives.

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Why is SMS marketing effective?

SMS is one of the most effective and useful marketing channel for businesses. Mobiles phone have become one of the biggest platforms for marketing

SMS marketing engagement rate is higher compared to email marketing. More than 90% of text messages are read within 3 minutes of receiving them. While email marketing has below 20% open rate. This makes SMS marketing very useful tool for businesses to send critical information and alerts to large number of people with high success rate.
There is a 45% response rate for SMS marketing while email marketing has just 8% response rate. And more importantly interaction with these messages is higher compare to other marketing tools.
Nearly 90% of people in India using mobile phone and nearly 30% of people in India using smartphone, SMS is an excellent way to reach these people instantly.
Text message marketing is emerging as a most effective marketing channel for today’s market and startups businesses. SMS is less expensive compare to other marketing channels. To take advantage of SMS, try makemysmsleading bulk SMS marketing service provider in Mumbai and Navi Mumbai. Getting started is super easy and with the ability to send messages all over the world, there’s no better time to start enhancing your marketing strategies than right now.